Coming up with interesting marketing research paper topics can seem like a no brainer at first.
Unfortunately, that’s only until you start brainstorming that you realize how challenging it can be to come up with interesting ideas to explore.
So in this guide, we’ll give you 50+ topic ideas from which you can choose a suitable title to explore in the marketing landscape.
How to Choose Marketing Research Paper Topics
Choosing a research paper topic doesn’t have to be complicated. There are at least three things you should consider during topic selection, and they’re as follows:
Consider Your Interests in Marketing
Determine what your interest in marketing is. That’s because it’s easier to work on a topic that interests you or an area you find worth exploring than picking a topic you probably have no passion to research further.
Be Factual With Your Research
You have to be factual.
Unlike a personal essay or a college admissions essay where you can write about yourself, a research paper should be a project based on factual data.
The topic you choose should allow you to conduct through research, where you gather references and examples from credible academic research work.
Start Researching Your Topic Early
The last mistake you want to make is to push your marketing research paper assignment to a later date. The research and writing process is often so intense that you can’t work on the paper overnight.
So we strongly recommend that you start early. That way, you’ll have enough time for research, writing, and revision, and even submit your research paper to your instructor within the respective deadlines.
With that said, let’s take a look at some examples of marketing research paper topics that you can start to explore right away.
Research Paper Topics on Marketing: 50+ Great Ideas
- Gender influences a family’s purchasing decision
- Factors influencing the amount of impulsive purchasing
- The use of Black Friday sales and how they help corporate profits
- The purpose and advantages of sending birthday greetings and coupons
- Marketing research, consumer understanding, and business sales are all linked.
- People in various jobs have varying attitudes regarding direct marketing.
- How can smartphones and tablets be used to tap into customers’ thoughts?
- Factors that influence consumer satisfaction among young adults
- Do customers prefer to buy routine food items online?
- How effective is comparative advertising in terms of increasing brand equity?
- What do luxury automobile buyers seek for in a vehicle?
- What qualities do purchasers seek for when buying a product online?
- Is display advertising doomed?
- How does standardization fit into global marketing?
- The Influence of Humor in Advertising
- The influence of cause marketing on brand loyalty among young moms
- Marketing problems associated with changing family structures
- Is radio still an effective advertising medium?
- Are clients able to tell the difference between rival banks’ mortgage offerings?
- How do people view brands who promote on Instagram?
- How do males and females differ in their mobile phone purchasing habits?
- The impact of customer promotions and discounts on brand equity
- Are customers prepared to defend themselves against direct marketing strategies?
- Canadians’ views on being targeted with mobile adverts based on their browsing history
- Do people enjoy being enticed into clicking on sponsored posts?
- How will augmented reality improve marketing experiences?
- How do marketing methods differ between cultures?
- Determine and examine customer purchasing habits for [product name].
- Can Snapchat aid in the growth of small businesses?
- How can loyalty cards promote sales and increase consumer loyalty?
- Habit formation and methods for incorporating new items into consumer lives
- What effect does globalization have on consumer behavior?
- Women’s perceptions of comparative advertising
- Marketing tactics that have an impact on restaurant enterprises
- The effects of advertising during a recession
- Successful marketing strategies that aided in breaking through a strong market monopoly
- What characteristics do internet shoppers seek for when comparing products?
- Is centralized global marketing a smart concept for local brand health?
- How might artificial intelligence help marketers make smarter marketing decisions?
- Brand characteristics that encourage consumer loyalty
- Perceptions of Customers: Is the quality of well-known brands good?
- Understanding the effect of celebrity endorsements on CPG brand ROI
- How can brands capitalize on impulse purchases?
- The influence of brand image on consumer loyalty
- Does corporate social responsibility lead to increased sales?
- What deception techniques do businesses employ in order to gain more customers?
- What effect does family orientation have on marketing communications?
- Is language targeting beneficial in ethnic advertising?
- What effect does advertising have on consumer behavior?
- How does social media influence customer purchasing decisions?
- How to arouse a desire to buy in clients in the luxury segment
- In a cashless culture, are we losing the emotional meaning and significance of money?
- Advertising’s Negative Effects on Children
- Customers, do you pay attention to nutrition labels?
- What motivates people to share material with their friends?
- Essentials for propelling a fresh brand to new heights of recognition
- Is direct marketing well-liked by the general public?
- How can financial organizations distinguish their goods and services based on socioeconomic status?
- Can well-known businesses get away with providing low-quality goods?
- How can social media marketing be used to communicate brand image?
- Is direct marketing the most successful type of marketing?
- Social media advertising’s impact on consumer behavior
- How do businesses utilize CSR (corporate social responsibility) to enhance brand equity?
- Recognizing client views of event sponsorships
- Is earned media regarded as vital as it appears to be?
- Understanding what causes material to become viral
- What future internet marketing trends can we anticipate?
- Is virtual reality-based immersion marketing going to be accepted?
- Elements that aid in the development of an emotional connection with your audience
- What motivates impulsive purchases?
- Is social media influencing purchasing behavior?
- The influence of in-store branding on brand salience
- Is it possible for brand advertising to have an influence on political campaigns?
- The impact of television advertising on top-of-mind awareness