iPhone 7 and GooglePixel both use undifferentiated or mass marketing approach. This strategy essentially ignores market segment differences and targets the entire market under one unified offer. The intention is usually to maximize the exposure of the product by advertising in newspapers, televisions, and radios. However, in this case, Apple and GooglePixel decide to promote and advertise using Youtube, billboards, press conferences, word of mouth and sponsoring. Both these products are essentially the same with minimal differences in features as they are competing products. This is why they target the same audience. Their method of advertising is very different but the buying is dependent on brand loyalty. An apple user will most likely buy the iPhone 7. Similarly, a GooglePixel client will buy the latest device.
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The distribution channels used by Apple are immense. Apple includes retailers, wholesalers as well as third-party sellers that is facilitated by increased sales. On the other hand, GooglePixel has fewer channels, as they are relatively new in the device producing industry making it difficult for them to reach Apple’s level. The price of iPhone 7 and iPhone 7 plus is higher than the price of GooglePixel. However, the higher price of the iPhone will not make any difference in their sales. The price of iPhone 7 may create the notion that the phone is targeted for people with higher disposable incomes. Nevertheless, the notion is contradictory as the third party wholesalers provide contracts in which customers can buy the phones on hire purchase. This kind of purchasing helps customers buy the product without a straining.
Regarding ads, promotions, distribution, and pricing, both iPhone 7 and GooglePixel are competing products and have similar features. Therefore, they are bound to target the same audience using the undifferentiated approach. Additionally, the distribution networks are in some aspects similar. These companies being at the heart of the online marketing and sales, they embrace the platforms to their advantage. For example, the companies use the online markets such as Verizon to sell their products. Therefore, the companies pay to have their ads in such online markets. Interested clients who view the ads online also place their orders on the same platforms. Also, the online platforms sell the devices at promotional prices especially to their first-time users or regular clients. Consequently, the pricing of the devices is affected by whether an individual purchases from stores or online.
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